VARE was created to challenge the traditional perspective on women’s golf apparel. Our pieces are made for women who care about two things, performance and aesthetics. Our golf apparel is elevated, timeless, and wearable beyond the fairway.
Redefine what women’s golf apparel looks and feels like.
Encourage more women to step confidently into the game.
Support the growth of a more inclusive and modern golf culture.
Our mission is to create elevated golf apparel for women that honors the elegance, discipline, and quiet strength of the game.
VARE aims to reimagine the relationship between style and sport to prove that athletic wear can be both functional and stylish.
The biggest challenge faced when creating this brand was branding towards a female-centered audience, while also making sure the performance identity was still strong. The branding needed to reflect the women shaping golf today.
Another challenge faced was creating a memorable identity that you could point out on the golf course and know that is VARE. This is very important within fashion, as the two go hand in hand in shaping the brand as a whole. VARE’s branding needed to reflect the style and elegance of the apparel that will be sold.
The main goal of this branding is to elevate the presence of women in golf, and create an identity that feels modern, feminine, and elevated.
The process behind VARE started with deep research into the history of women in golf, brand competitors, and the current women’s golf apparel on the market. Then the branding and design process began.
VARE is named after Glenna Collett-Vare, known as America’s “First Lady of Golf.” She expanded expectations for what women could achieve in the sport by demonstrating that women athletes could be powerful and respected, and that athleticism and femininity were not opposites.
VARE is designed to make women feel seen and taken seriously on the course. Through bold design, refined performance, and a strong legacy, the brand reinforces confidence and femininity.
By offering a focused apparel line with a
unified aesthetic, VARE can build a scalable brand system rather than one-off products, creating opportunities for collaborations, limited editions, and category growth within women’s golf.
