Pawsitive! is a pet care company dedicated to making dog ownership cleaner, easier, and more sustainable. Designing pet products, that bring a little fun, color, and personality to your everyday walks.
Make dog ownership cleaner, easier, and more sustainable.
Make life easier for dog parents everywhere.
Create products that fit into pet owners & pet care providers’ everyday lifestyle.
To make life easier for dog parents everywhere. Serving dog parents who need reliable products that easily fit into their every day lifestyle, as well as professional pet care providers who are in need of durable options.
To position pawsitive! as a trusted pet lifestyle brand that reflects responsibility, convenience, and care in every detail.
One of the biggest challenges faced when rebranding and repackaging was designing packaging for a product that isn't inherently fun or exciting to purchase. When the target client goes to the store to buy disposable dog waste bags, they are more likely to grab the first one they see, because it’s an everyday product that not many people think twice about.
Because of this, I knew that the pawsitive! packaging design had to stand out from the competitors on the shelf. Being playful and eye-catching, while maintaining reliable and trusted pet care brand identity.
The goal for this rebrand was to create a new logo, design, and construction of the package. The mission of this rebrand was to create an identity that was visually aesthically pleasing, as well as lively, recognizable, and memorable. The original product was purchased from Five Below, created by a company by the name of PAWSITIVELY FUN. The original logo consists of silhouetttes of dogs and cats above the wordmark.
For the rebranding, I decided to rename the brand pawsitive!, keeping parts of the original identity. Going along with this idea of keeping parts of the original identity, I liked the idea of using an animal icon as part of the logo, to create a recognizable identity that conveys the brand’s personality and improve memorability. I designed the animal icon based on my English Bulldog. Bulldogs symbolize courage, loyalty, protectiveness, and gentleness, which are all aspects that reflect the mission behind pawsitive!, to be a trusted pet lifestyle brand.
The mission for the package design for the Wag Bags was to create something that was playful eye-catching, as well as modern.
The process started with creating 3 collages, each with different color/image studies and building them out into packages. From there, I created 6 protytpe packages, testing sizing, color, and design.
Then, I finalized the package shape and created 2 more prototypes to finalize sizing, color, and design. The last step in the design process was to finalize the design and build the final prototype.
The mission behind the package design for the Adjustable Dog Collar was to create something that demonstrated the use of the product on the package itself, and something that would stand out on a store’s shelf.
Taking inspiration from the pawsitive! bulldog icon, I wanted to design a package that displayed the use of the product itself. After testing a few different sizes and shapes, the final package design resembles the pawsitive! bulldog wearing the adjustable dog collar.
The pawsitive! rebrand reinforces the brand’s identity as a trusted pet lifestyle company focused on convenience, responsibility, and care. By aligning playful visual language with clear messaging, the brand communicates reliability while remaining approachable and personality-driven. These design choices build trust with dog owners and pet care professionals, and position pawsitive! as a responsible, scalable pet care brand.
