A beverage branding project for Superior Hard Seltzer, a fictional hard seltzer brand. This project included developing a full visual identity, consisting of a wordmark, color palette, typography, pattern, and a complete can label design for the Original Classic Lime.
The goal was to build a cohesive brand from the ground up, bringing all the individual design elements together into a polished, shelf-ready product that felt consistent and intentional across every touchpoint.
Informational & Data Visualization Research Design
Brand Design
Packaging Rebrand
Storytelling Website
